How to prepare for the start of school as a reseller!
The back-to-school season is a great opportunity for resellers to increase revenue and achieve customer satisfaction. With an effective strategy and advance planning, outstanding results can be achieved. Here are some tips to help you create a successful back-to-school campaign. Read more!
10 tips from the Javoli Disney Wholesale team:
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Start early!
It's never too early to start back-to-school preparations. Putting together a product range, sourcing and developing a marketing plan is a time-consuming process. Make sure you have enough time before the season starts.
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Know your target audience!
The first step is to define your target audience. Who are the people most likely to buy from you during the back-to-school season? School children and parents are potential customers. Understanding their needs will help you develop targeted offers.
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Offer a variety of products!
A successful offering requires versatility. Don't limit yourself to just traditional school equipment. Choose from our unique stickers or from our range of Marvel pens.
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Offer packages and discounts!
Create attractive packages of the best-selling back-to-school products. Sets that include matching school bags, pencil cases, and gym bags can be great solutions. Such packages not only make it easier to choose, but also save time and money for shoppers. Also offer special back-to-school discounts to be competitive.
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Effective marketing and communication
Use both online and offline marketing channels to reach your customers. Produce interesting and informative content on back-to-school that provides useful tips and solutions. Social media, email marketing and your website are all important tools.
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Improve the customer experience
Satisfied customers can become repeat customers. Ensure a positive customer experience. Outstanding customer service, an easy ordering process and flexible return options all contribute to this.
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Creative presentation and decoration
Decorate your store to fit the theme for the back-to-school season. Use bright colours, large lettering and school accessories to highlight products. A creative and attractive environment will attract customers and increase sales.
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Emphasise school needs
During back-to-school season, shoppers focus on school needs. Highlight products that help with efficient learning and organization, such as notebooks, binders and bag options.
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Collaborate with partners
Find partners to organise joint promotions or events for the back-to-school season. These could be local schools, educational institutions or other businesses.
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Value for money
Careful planning and implementation is needed to take advantage of the back-to-school season. A diverse product offering, the right marketing campaign and a focus on customer experience all contribute to a successful campaign. Back-to-school is not only a sales opportunity, but also a long-term customer relationship-building opportunity. Your goal is to serve satisfied customers with tailored solutions and build long-term relationships.
Visit javoli.com a wholesale site offering a wide range of Disney wholesale products, where you can find the best back-to-school products as a reseller, be it bags, gym bags, pencilcase, stationery or stickers!
